About the Course...


Here's What's Inside...

    1. A deeper appreciation for Economics and its real-world impact.

    2. How firms price goods and services based on market dynamics.

    3. The key characteristics of monopoly, oligopoly, perfect competition, and monopolistic competition.

    4. How market structures shape pricing strategies and influence business decisions globally.

    1. 90+ Video Lessons - Learn at your own pace with engaging and thorough lessons covering everything from monopolies to oligopolies and price discrimination. Each video is designed to simplify complex concepts and bring them to life.

    2. IB-Specific Lesson Slides - Stay on track with clear, syllabus-aligned slides that focus on the key points you need to know for success.

    3. Instructor’s Notes - Get insider tips, examples, and insights from an experienced IB educator to deepen your understanding and sharpen your exam technique.

    4. Key Terms & Vocabulary - Master the essential language of Market Power with a glossary of IB-specific terms to help you articulate your ideas confidently.

    5. Exam Practice Questions - Put your knowledge to the test with targeted questions modeled on IB exams, complete with solutions to guide your learning.

    1. Introduction to Market Power - Explore the key themes of market power and how they shape economic decision-making.

    2. Understanding Costs, Revenue, and Profit - Learn the core concepts of costs, revenue, and profit, including economic profit, break-even price, and the profit-maximizing level of output.

    3. Market Structures and Firm Behavior - Examine perfect competition, monopoly, monopolistic competition, and oligopoly—how they operate and influence market outcomes.

    4. Efficiency and Market Outcomes - Analyze productive and allocative efficiency in different market structures, both in the short-run and long-run.

    5. Real-World Applications and Exam Practice - Apply key concepts to real-world scenarios and IB-style exam questions to strengthen understanding and test readiness.

    1. This course will give you a love of Economics that I hope is contagious!

    2. And also a clear, in-depth understanding of how firms set prices, compete, and maximize profits in different market structures. You'll learn how costs, revenue, and profit interact, why market power matters, and how real businesses make pricing decisions.

    1. Anyone interested in learning about Economics

    2. IB Economics Students

    3. University Students

    4. And especially adults who had a horrible Economics teacher in university!

    1. Welcome to Market Power!

      FREE PREVIEW

    2. Lesson 1: Introduction to Costs

      FREE PREVIEW

    3. Lesson 1: Introduction to Perfect Competition Market Structure

      FREE PREVIEW

Learn Anytime, Anywhere.

  • 4.9/5 From 4,600+ Students
  • 7.5 Hours of On-Demand Video
  • Certificate of Completion

Flexible Personalized Learning.

Join 4,600+ students worldwide who rated this course 4.9/5 stars.

$97
Normally $197

Start Learning Today

"I never could've gotten a 7 on the IB Exam with Brad's courses. I bought all five. The best investment I could've made."

14-day Money Back Guarentee

Your satisfaction matters to me. If this course doesn't meet your expectations, I’ll gladly provide a refund.

Economics isn’t about memorizing graphs—it’s about understanding how the world works.

  • Learn at Your Own Pace
  • Real-World Applications
  • No Prior Knowledge Needed
  • 90+ Engaging Video Lessons
  • Perfect for All Learners

Frequently Bought Together...

Why this course has been trusted by 4,600+ students worldwide...

Emma | Switzerland

Microeconomics + 4 More

The best thing I did for my IB Economics studies! I absolutely love Brad's courses—worth every cent! I've bought them all. I can’t stop telling my friends how lucky I feel to have essentially my own IB Economics tutor available anytime I need. Brad explains complex economic concepts with such clarity and a contagious passion that makes learning enjoyable. The videos are not only easy to follow but also incredibly effective at helping me truly understand the material. If you’re a serious IB Economics student, you’d be crazy not to buy all of his courses. It’s hands down the best decision I made for my studies--I'm getting all 7s now. Just buy his courses and thank me later.

Sam | South Africa

Macroeconomics + 3 More

Economics is one of those topics that, to me, seems quite dry from the outside. However, I knew from the free videos that this course would be different. Brad's passion comes through strongly, and he is such an engaging teacher. One of the promises in the very first videos is that you will start to understand more about the news and politics. I found this to be spot on, as only a short while later, I had a series of 'Aha' moments when the penny finally dropped about terminology I had heard before. Highly recommend!

Diego | Germany

Microeconomics + 3 More

I highly recommend Brad's courses to anyone hoping to get a 7! If you're wondering whether to purchase a course, I absolutely encourage you to do so. I was scoring high 5s and low 6s on my Economics tests, but after purchasing the course, I managed to raise my grades to consistent 7s. The beauty of these courses is that all the videos are organized into easy-to-follow topics. Whenever there was a topic I didn’t fully understand in class, I would watch one of Brad's videos and confidently walk into class the next day, knowing I was going to ace my next test. Buy all of Brad's courses—you won’t regret it!

Eliza | Canada

Macroeconomics +3 More

Brad is an exceptional teacher. I bought his Microeconomics course too, and my only wish is that I found this course at the beginning of my university studies! His ability to explain complex concepts in a clear and engaging way is unparalleled. Every lesson feels well-structured and accessible, no matter your starting point. He's the best teacher I've seen, and I genuinely feel more confident in my understanding of economics because of his courses.

Ithica | Chile

Microeconomics + 3 More

Brad is an exceptional teacher! The way he explains complex concepts in simple terms, the real-life examples to comprehend how economics is all around us, and is ultimately a study of human behavior is so inspiring and empowering. I would recommend this course to an economics student or anyone who is keen to learn about this subject!

Takahashi | Japan

Market Power + 3 More

100% recommended. Why? Brad's ability to make complex ideas simple through real-world examples is incredible. This course was easy to follow because of the simplicity yet thoroughness of the concepts. Plus, I find Brad very easy to listen to; he seems as engaged in teaching as I was in learning. 5 stars!

Brenda | United States

Introduction to Economics + 4 More

This guy is ahhh-azing! He has clearly deconstructed and explained what my teacher made as clear as mud. I totally get it now—thank you! Brad is by far one of the best Economics teachers, and being a member of this site has completely transformed my experience in class! I finally feel confident walking into tests and actually enjoy studying Economics now. I only wish I had found this site sooner—it’s been a total game changer!

Alexa | Argentina

Introduction to Economics + 4 More

I wholeheartedly appreciate the respect Brad gives to his students. He makes sure we all feel confident with what we are learning before moving forward. His stories are inspiring and make his videos colorful and meaningful …it’s not just another IB subject of study. Every lesson feels tailored to help us succeed, and the practical examples make even the toughest concepts easy to grasp. Brad’s passion for teaching shines through, making this course a truly awesome learning experience.

William | United Kingdom

The Global Economy + 2 More

Brad takes what could, on the surface, be an intimidating topic and makes it very accessible. In addition to that, he tackles ethical issues from a truly human (not merely abstract) perspective and also has an engaging style that feels less like being talked at and more like being in a classroom (even if it really is just on a screen). I thoroughly enjoyed this course, and when I go to take more economics courses, Brad Cartwright will be the first name I search.

Market Power

Join 4,600+ students worldwide who rated this course 4.9/5 stars.

$97
Normally $197

Start Learning Today

"I never could've gotten a 7 on the IB Exam with Brad's courses. I bought all five. The best investment I could've made."

14-day Money Back Guarentee

Your satisfaction matters to me. If this course doesn't meet your expectations, I’ll gladly provide a refund.

Economics isn’t about memorizing graphs—it’s about understanding how the world works.

  • Learn at Your Own Pace
  • Real-World Applications
  • No Prior Knowledge Needed
  • 90+ Engaging Video Lessons
  • Perfect for All Learners

"Brad’s teaching style is unmatched!"

Sofia Auburn

United States of America

Tiziano Rocca

Italy

Great teaching skills! Topics are introduced with enthusiasm, and Brad’s energy is truly contagious. The content is presented in great detail but in a way that makes everything simple to understand. I also love the repetition technique—it really helps reinforce key concepts. I still have many lessons to complete, but I’m already taking the macroeconomics course alongside this one and learning valuable insights that will influence my future decisions.

Takahashi Sato

Japan

100% recommended! Brad’s ability to simplify complex ideas with real-world examples is incredible. The course is easy to follow because it strikes the perfect balance between simplicity and thoroughness. Plus, Brad’s enthusiasm for teaching makes learning even more engaging—I was just as invested in the lessons as he was in delivering them. 5 stars!

Achillefs Papapanagiotou

Greece

Extremely helpful course. All the information you need to have for passing an exam or understanding how the things work in economies. The instructor is a very positive person and it is a pleasure to watch him giving lectures. His way of presenting and condesing information in so short time is amazing. Keep creating more courses!

Ithaca Jones

United Kingdom

I’m definitely going to take this course more than once! It’s incredibly interesting, entertaining, and packed with valuable insights about how businesses and markets work. Brad does an amazing job of making complex ideas feel simple and relatable, and his enthusiasm makes learning truly enjoyable. I highly recommend this course to anyone interested in economics and the decisions that shape our everyday lives—you’ll walk away with a whole new perspective!

Thananant Sibunruang

Thailand

OMG, I love how you explain each concept step by step to make sure everything is truly understood! Living in Thailand, I’ve been self-studying economics in many ways, and this is by far the best online course I’ve come across. The clarity, structure, and engaging style make learning so much easier. I’ll definitely have to try some maté someday—haha!

Bridgett Joseph

United States of America

This guy is ah-mazing!!! He has completely deconstructed and explained concepts that my professor made as clear as mud—I totally get it now! Brad’s teaching style is engaging, clear, and incredibly effective, making even the most complex ideas easy to grasp. By far, one of the best instructors on the platform, and I’ve taken plenty of courses across different topics. His passion for economics shines through in every lesson, making learning both fun and rewarding. I can’t recommend this course enough!

Assel Assel

Kazakhstan

Super engaging and fascinating way Brad explains economics! His teaching style makes complex concepts easy to understand and enjoyable to learn. Every lesson feels well-structured, with clear explanations and real-world examples that make the material stick. I’m so glad I found this course—Brad’s enthusiasm and expertise bring economics to life in a way that keeps you interested from start to finish. He has a way of simplifying even the trickiest concepts, making them feel intuitive and accessible. Brad is an excellent educator who brings energy, clarity, and passion to every lesson. Highly recommended for anyone looking to truly understand economics!

Mateusz Maslowski

Poland

This is the second course I’ve purchased, and it’s absolutely the best on Udemy—insightful, fun, and truly engaging! Brad has an incredible way of making economics both understandable and enjoyable, keeping every lesson exciting and easy to follow. His teaching style is one of the best I’ve ever seen, and his enthusiasm for the subject is contagious. Learning from him feels effortless, and I find myself looking forward to each new lesson. Congratulations on creating such an outstanding course, Brad!

David Sherman

United Kingdom

Best instructor I’ve had—Brad’s energy and enthusiasm are absolutely contagious! He brings economics to life, making learning both fun and engaging in a way that keeps you hooked from start to finish. What could have been a dry subject is instead presented with clarity, excitement, and real-world relevance. The explanations are crystal clear, the examples are relatable, and every lesson builds on the last in a way that makes even complex topics easy to understand. I’ve learned so much already, and I feel more confident in my understanding of economics than ever before. So glad I bought this course—it’s been an incredible learning journey, and I can’t wait to keep going!

Sandeep Joshi

United States of America

This course is absolutely amazing! Key concepts are explained clearly with simple, easy-to-understand examples that make learning enjoyable and effective. Brad’s teaching style keeps everything engaging and accessible. Kudos to Brad for creating such a fantastic course!

Ajeeth Kotze

South Africa

I truly enjoyed and understood this introduction! Brad explains everything so clearly, making even complex concepts feel simple. His practical examples make learning easy and relatable, and his teaching style keeps you engaged from start to finish. Such a great way to learn economics!

James Thomas

Australia

This course is incredible! Brad has a way of making complex economic concepts feel simple and easy to grasp. The breakdown of market structures, pricing strategies, and real-world applications made everything click for me. I never thought I’d find a course on market power so engaging, but here we are! Highly recommended for anyone wanting to understand how businesses shape markets and influence prices.

Sofia Auburn

United States of America

Brad’s teaching style is unmatched! He explains market power in a way that feels natural, using real-world examples that make even tricky concepts easy to digest. I finally understand how monopolies, oligopolies, and competitive markets work—and more importantly, how they affect businesses and consumers. If you want a course that’s both insightful and engaging, this is it!

Michael Jones

United Kingdom

Absolutely fantastic course! Market power always seemed like an abstract concept to me, but Brad breaks it down so clearly that it just makes sense. The examples are relevant, the explanations are spot-on, and the overall flow of the course keeps you hooked. I now feel confident analyzing market structures and understanding how firms gain and maintain power.

Emily White

United States of America

This course exceeded my expectations! Brad’s enthusiasm makes learning market power fun and engaging. He takes what could be a dry topic and brings it to life with examples that feel relevant to everyday business and economics. I walked away with a deep understanding of how firms compete, set prices, and influence markets—definitely worth it!

Market Power

Join 4,600+ students worldwide who rated this course 4.9/5 stars.

$97
Normally $197

Start Learning Today

"I never could've gotten a 7 on the IB Exam with Brad's courses. I bought all five. The best investment I could've made."

14-day Money Back Guarentee

Your satisfaction matters to me. If this course doesn't meet your expectations, I’ll gladly provide a refund.

Economics isn’t about memorizing graphs—it’s about understanding how the world works.

  • Learn at Your Own Pace
  • Real-World Applications
  • No Prior Knowledge Needed
  • 90+ Engaging Video Lessons
  • Perfect for All Learners