Microeconomics Simplified.

Unlock the secrets of Microeconomics with a course designed for IB students and adult learners alike. Whether you're preparing for exams or deepening your understanding of how markets and the world work, this course breaks down complex concepts with clear instruction and practical tools to support your learning.

    1. Welcome to Microeconomics!

      FREE PREVIEW
    2. The Nine Central Themes of IB Economics - A Reminder!

    3. Real-World Issue #1: How do consumers and producers make choices in trying to meet their economic objectives?

    4. Key Terms and Concepts: Demand, Supply, and Market Equilibrium

    5. Lesson 1: Introduction to Demand, Supply, and Market Equilibrium

    6. Lesson 2: The Law of Demand

    7. Lesson 3: The Determinants of Demand

    8. Lesson 4: The Law of Supply

    9. Lesson 5: The Determinants of Supply

    10. Lesson 6: The Rule of 11: The Basic Demand and Supply Diagram

    11. Study Break!

    12. Lesson 7: Market Equilibrium

    13. Lesson 8: The Effects of Shifts of Demand and Supply

    14. Lesson 9: The Role of Price Mechanism

    15. Lesson 10: Market and Allocative Efficiency

    16. Lesson 11: Closing Remarks on Demand, Supply, and Market Equilibrium

    17. Review Questions: Demand, Supply and Market Equilibrium

    18. IB Exam Practice Questions: Demand, Supply, and Market Equilibrium

    1. Lesson 1: Introduction Behavioral Economics - A Critique of Rational Economic Thought (HL Topic)

    2. Lesson 2: Assumptions of Neoclassical View of Economics (HL Topic)

    3. Lesson 3: Introduction to Behavioral Economics (HL Topic)

    4. Lesson 4: Behavioral Economics - Critique of Consumers' Rational Thinking (HL Topic)

    5. Lesson 5: Behavioral Economics - The Dual System Model (HL Topic)

    6. Lesson 6: Behavioral Economics - Cognitive Biases (HL Topic)

    7. Lesson 7: Behavioral Economics - Choice Architecture (HL Topic)

    8. Lesson 8: Behavioral Economics - Nudge Theory (HL Topic)

    9. Lesson 9: Closing Remarks on Behavioral Economics (HL Topic)

    1. Lesson 1: Elasticities: Introduction and Overview

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    2. Lesson 2: Price Elasticity of Demand (PED)

    3. Lesson 3: Price Elasticity of Demand: Applications

    4. Lesson 4: Price Elasticity of Demand: The Diagram

    5. Lesson 5: Price Elasticity of Demand: Determinants

    6. Lesson 6: Cross Elasticity of Demand (XED)*

    7. Lesson 7: Income Elasticity of Demand (YED)

    8. Lesson 8: Importance of Income Elasticity of Demand (HL Topic)

    9. Study Break!

    10. Lesson 9: Price Elasticity of Supply (PES)

    11. Lesson 10: Price Elasticity of Supply: Applications

    12. Lesson 11: Price Elasticity of Supply: Determinants

    13. Lesson 12: Closing Remarks on Elasticity

    14. Key Terms and Concepts: Elasticities

    15. Review Questions: Elasticities

    16. IB Exam Practice Questions: Elasticities

    1. Real-World Issue #2: When are markets unable to satisfy important economic objectives—and does government intervention help?

    2. Lesson 1: Introduction to Government Intervention

    3. Lesson 2: Indirect Taxes

    4. Lesson 3: Indirect Tax Diagram

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    5. Lesson 4: Per-Unit Subsidies

    6. Lesson 5: Per-Unit Subsidy Diagram

    7. Study Break!

    8. Lesson 6: Price Controls: Introduction

    9. Lesson 7: Price Ceiling Diagram

    10. Lesson 8: Price Floor Diagram

    11. Lesson 9: Closing Remarks on Government Intervention

    12. Key Terms and Concepts: Government Intervention

    13. Review Questions: Government Intervention

    14. IB Exam Practice Questions: Government Intervention

    1. Lesson 1: Introduction to Market Failure

    2. Lesson 2: Market and Allocative Efficiency

    3. Lesson 3: Market Failure Base Diagram

    4. Lesson 4: Negative Externality of Consumption: The Diagram

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    5. Lesson 5: Negative Externality of Consumption: The Solutions

    6. Lesson 6: Negative Externality of Production: The Diagram

    7. Lesson 7: Negative Externalities of Production: The Solutions

    8. Lesson 8: Positive Externality of Consumption: The Diagram

    9. Lesson 9: Positive Externality of Consumption: The Solutions

    10. Lesson 10: Positive Externality of Production: The Diagram

    11. Lesson 11: Positive Externality of Production: The Solutions

    12. Lesson 12: Common Access Resources

    13. Lesson 13: Closing Remarks on Market Failure

    14. Key Terms and Concepts: Market Failure

    15. Review Questions: Market Failure

    16. IB Exam Practice Questions: Market Failure

    1. The Basic Demand and Supply Diagram: The Rule of 11

    2. Market Equilibrium: Market and Allocative Efficiency

    3. Elasticity: Price Elasticity of Demand -- The Diagram

    4. Government Intervention: The Indirect Tax Diagram

      FREE PREVIEW
    5. Government Intervention: The Per-Unit Subsidy Diagram

    6. Government Intervention: The Price Ceiling Diagram

    7. Government Intervention: The Price Floor Diagram

    8. Market Failure: The Market Failure Base Diagram

    9. Market Failure: The Negative Externality of Consumption Diagram

      FREE PREVIEW
    10. Market Failure: The Negative Externality of Production Diagram

    11. Market Failure: The Positive Externality of Consumption Diagram

    12. Market Failure: The Positive Externality of Production Diagram

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Brad is an exceptional teacher! The way he explains complex concepts in simple terms, the real-life examples to comprehend how economics is all around us, and is ultimately a study of human behavior is so inspiring and empowering. I would recommend this course to an economics student or anyone who is keen to learn about this subject!

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Microeconomics Simplified.

Unlock the secrets of Microeconomics with a course tailored specifically for IB students. Designed to simplify complex concepts and prepare you for exam success, this course combines in-depth instruction with practical tools to enhance your learning.

What’s Inside:

  • 90+ Engaging Video Lessons: Dive deep into every topic, from supply and demand to market failure with clear and concise explanations delivered by an experienced IB educator.
  • IB-Specific Slides: Gain access to detailed lesson slides designed to align perfectly with the IB syllabus, helping you focus on what matters most.
  • Instructor’s Notes: Benefit from insider tips and expert commentary to strengthen your understanding and tackle tricky concepts with confidence.
  • Key Terms & Vocabulary: Master the language of economics with a comprehensive glossary of IB-specific terms, ensuring you’re exam-ready.
  • Exam Practice Questions: Test your knowledge with targeted questions modeled after IB exam formats, complete with detailed solutions to refine your skills.


Whether you’re new to Microeconomics or seeking a competitive edge for your exams, this course is your ultimate study companion. Learn at your own pace, revisit key topics, and approach your IB assessments with confidence.

Also, if you are an adult or university student, join the thousands of adult learners who have purchased this course. Rediscover the thrill of learning and explore Microeconomics in a way that connects theory to real-world decisions. With easy-to-follow lessons and practical insights, you’ll gain a clearer understanding of the forces shaping markets and everyday choices. No grades, no deadlines—just an engaging opportunity to challenge yourself and expand your knowledge. I hope to see you in the first video.